A Christmas Advertising Lesson

You might know that I’m not a big fan of advertising, if you know me better, you’ll know that half of the reason is that so many are just so bad.  I don’t mean badly acted, or produced, or scripted (although most usually are), I mean bad at getting the message across.

 

Why is this?  I think it’s because the agency or company producing the ads don’t understand the company they’re advertising.

 

Mark at Bluefrog posted this on his blog, from Quietroom.  If Santa was a brand....

 

While it may make you smile, you might want to take some time over Twixtmas to consider your own advertising, and whether it helps your customers to ‘get’ you.

 

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