Brand yourself - Original Post April 22nd 2010

PSFK is a trends and innovation and activation company that inspires its readers, guests and clients to make things better. Apparently.

And along with this they produce a “good brands report”, an annual list of ten brands with a "penchant for imagination, innovation, environmental responsibility and social consciousness."

Much of it is as expected.

#1 Google.

#2 Apple.

Now you might expect #3 to be another word ending in “ull”, or “le”, but you’d be wrong.

#3: Jamie Oliver. Cheeky cheffie chappie.

So, what makes Jamie such a good ‘brand’, and what are the lessons for your business?

My three favourites: